Marketing to Grow Your Business

February 23, 2017


Date & Time:  Thursday, February 23, 2017 from (5:30 PM to 7:30 PM)
Location:  Regency Park Branch Library, New Port Richey, Florida
Registration: FREE

This 2-hour seminar focuses on how to profitably grow your business.  The seminar will begin by conducting a growth audit with emphasis on planning, marketing, and human resource availability, followed by analysis of factors affecting growth and expansion.  Learn how and where to find some of the answers about what works and doesn’t work, what information is required to write a sales and marketing plan, how to profile your customers, determine the best type of advertising and/or promotions, what you can learn from your competitors, and how to analyze your program’s effectiveness for best return on investment. Instructional handouts and materials will be distributed to all seminar participants.

  • Market Research – its importance, sources, and usages
  • Developing a Sales & Marketing Plan
  • Target marketing using demographic profiles of customers
  • Analyzing economic factors and competition that can effect your business
  • Determining market strategies that give you the best ROI (return on investment)
  • Discussions of promotion, pricing, and channels of distribution
  • Establishing the advertising budget

Visit the SCORE website for more information

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