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Knowing Your Customer

Who is the decision maker that will purchase your product / service and what do they look-like? 

How does one cut through the noisy, crowded and fast-paced marketplace to reach those decision makers? 

Where do you go to find out more information about your customer?

Todays’ elusive customer is bombarded with information overload on the latest and greatest product and services all day, everyday.

Understanding your customer, and more importantly understanding how you solve your customer’s problem, is imperative to business success.  Our PEN partners have the resources to help you navigate the investigation and validation process to help you find your ideal customer.

Week two of SMARTstart CO.STARTERS is dedicated to teaching you how to understand your ideal customer.  Other resources to help you understand your customer are found at the Pasco County Library, the Zephyrhills Library and the New Port Richey Library. The libraries offer many free software programs and databases to source valuable business intel. In addition, Pasco-Hernando SCORE, provides help with one-on-one mentoring.


Connect with the PEN Partners that can help you know your customer:

Pasco Economic Development CouncilPasco County LibrariesNew Port Richey Public LibrarySmall Business Development Center at USFPasco-Hernando SCOREZephyrhills Public Library

Upcoming Events...

August 11, 2020
REFOCUS - A CO.STARTERS Workshop
Date & Time:  Tuesday, August 11, 2020 (10:00 am – 12:00 pm)Location: Online (log in instructions will be e-mailed to   …
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August 11, 2020
Entrepreneur Roundtable - East Pasco
Date & Time:  Tuesday, August 11, 2020 (3:00 pm-4:00pm)Location: SMARTstart East Pasco Entrepreneur CenterEntrepreneur Roundtables bring small business owners and early-stage…
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August 11, 2020
PEN Resource Panel Event
Date & Time:  Tuesday, August 11, 2020 (3:30pm – 4:30 pm)Location: Online via Zoom Meeting             …
(Read More)

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