SmartStart Pasco |  Pasco Economic Development Council | 16506 Pointe Village Drive, Suite 107 | Lutz, FL 33558

Knowing Your Customer

Who is the decision maker that will purchase your product / service and what do they look-like? 

How does one cut through the noisy, crowded and fast-paced marketplace to reach those decision makers? 

Where do you go to find out more information about your customer?

Todays’ elusive customer is bombarded with information overload on the latest and greatest product and services all day, everyday.

Understanding your customer, and more importantly understanding how you solve your customer’s problem, is imperative to business success.  Our resource partners have the tools to help you navigate the investigation and validation process to help you find your ideal customer.

Week two of SMARTstart CO.STARTERS is dedicated to teaching you how to understand your ideal customer.  Other resources to help you understand your customer are found at the Pasco County Library, the Zephyrhills Library and the New Port Richey Library. The libraries offer many free software programs and databases to source valuable business intel. In addition, Pasco-Hernando SCORE, provides help with one-on-one mentoring.


Connect with the PEN Partners that can help you know your customer:

Pasco Economic Development CouncilPasco County LibrariesNew Port Richey Public LibrarySmall Business Development Center at USFPasco-Hernando SCOREZephyrhills Public Library

Upcoming Events...

February 19, 2025
Pasco Tech Entrepreneur Roundtable
Facilitator:  Daniel Mitchell Date: Wednesday, February 19, 2025 Time:  9:00 am - 10:30 amLocation: Virtual via Microsoft...
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February 19, 2025
Education Series - Growing Your Brick & Mortar Food or Beverage Business
Date & Time:  Wednesday, February 19, 2025 (6:00 pm - 7:00 pm)Location:  East Pasco Entrepreneur CenterRegistration: FREESpeaker: Andria...
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February 20, 2025
Growing Global
This event is invitation only!Date & Time: Thursday, February 20th Location: Starkey Market          ...
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